Welcome to Your New Website!
Thank you for trusting me with your website creation. I'm confident it will serve your business well and help you achieve your goals.
Tutorial Video
Below you'll find a comprehensive tutorial that walks you through everything you need to know about your website. From creating new pages to replacing content, I've made sure to cover all the essentials that will help you manage your site with confidence
Features
I've taken extra care to save each section as a favorite. This means if you ever accidentally delete something or want to start fresh with a section, you can easily restore it. Think of it as your website's safety net!
Additional Resources
For quick answers to specific questions, you can browse the Squarespace Help Center. Their searchable database covers everything from basic updates to advanced features.
Ongoing Support
Remember, I'm here to help! I'll remain a collaborator on your site until you choose to remove me. This means if you ever need assistance:
I can log in directly to help troubleshoot
Create custom tutorial videos for your specific questions
Provide guidance on new features or updates
Don't hesitate to reach out if you need anything.
Girl Flock Party
Brand Board
A bold, playful identity built around friendship, community, confidence, and showing up for one another.
Primary Logo
Logo Variations
Alternate Logo
Favicon
Social Logo
Color Palette
Flamingo Pink
#F31780
Electric Yellow
#EFF328
Orangey Red
#FC3520
Cobalt Blue
#1746FF
Rich Black
#0D0D0D
Warm Cream
#F7F1E8
Typography
Primary Display Typeface
Wayfinder CF Bold creates the expressive, editorial personality used across major headlines, campaign statements, and branded moments.
Editorial Styling
Big ideas.
Regular and italic styles create contrast within oversized headlines while keeping the brand cohesive.
Supporting Typeface
Clean. Clear. Confident.
The website’s existing sans serif body font supports Wayfinder with clear navigation, paragraphs, buttons, labels, and practical information.
Brand Personality
Welcoming
Come alone. Leave connected.
Bold
Big ideas deserve to be seen.
Supportive
Women showing up for women.
Fun
Community without the corporate stiffness.
Signature Phrases
Melanie Allison Gallery / Brand Identity
Where art meets story, style & community.
An expressive gallery identity built around editorial typography, rich merlot, dusty pink, graphic contrast, tactile layers, and the tension between feminine softness and a slightly rebellious edge.
01 / Logo Suite
The marks.
Primary identity, secondary brand mark, and contrast applications for use across the gallery, social media, print, and digital touchpoints.
02 / Color Palette
Softness with teeth.
The palette balances romantic pinks and gallery cream with deep merlot, hard black, and a warm gold accent.Use it for major backgrounds, large visual fields, navigation moments, and high-impact sections.
Blush softens the system while Gallery Rose adds stronger editorial contrast.
Use Warm Gold for small graphic marks, highlights, stars, strokes, dividers, and intentional moments of emphasis.
03 / Typography
Expressive + grounded.
CCS Belvare carries the personality. Space Mono gives the brand structure, clarity, and a subtle archival/editorial quality.feel like
something.
Use CCS Belvare for hero statements, major section headings, artwork titles, editorial callouts, and expressive brand moments. Give it room to be large and visually dominant.
ALLISON
GALLERY
NOPQRSTUVWXYZ
0123456789
Use Space Mono for body copy, navigation, buttons, captions, labels, filters, metadata, dimensions, dates, prices, and supporting information.
& Creative Layers.
Editorial copy remains compact and structured so the expressive display typography always has space to lead.
04 / Visual Language
Collected, layered, alive.
The identity should feel closer to an artist’s wall, editorial spread, or collection of fragments than a traditional polished gallery template.Overlap images, paper-like blocks, linework, handwritten-feeling marks, and graphic shapes rather than keeping everything perfectly boxed.
STYLE &
SOUL.
Typography is part of the artwork. Let headlines become oversized, cropped, layered, and visually involved in the composition.
Pair romantic color with black borders, angular framing, strong typography, and imperfect composition.
05 / Brand Elements
The supporting cast.
Small graphic details help connect the website, social graphics, gallery materials, and community content without competing with the artwork.06 / Brand Direction
Keep it expressive.
Large CCS Belvare headlines, unexpected placement, color blocking, layered imagery, and tactile details should remain central.
Cream, blush, rose, black, and gold support the system rather than competing equally for attention.
Pair soft color and expressive type with graphic black, structured Space Mono, and sharp borders.
Excessive white space, thin neutral typography, and overly pristine layouts strip away the personality that makes the brand recognizable.